Opération Brigade INWI Distribute SIM Cards to MRE at Tanger Med Port

Challenges

Inwi wants to position itself as the designated telephone operator for Moroccans living abroad.

Solution

Implementation of a 24/7 animation device to distribute water and snacks at the exit of the Tanger Med port customs, equipping MREs with free SIM cards and allowing them to top them up.

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Results

• Nearly 650,000 SIM cards distributed
• More than 10 million dirhams in sales